Old & New

Old & New

Our 15th store-iversary came & went with little fanfare this past August. There were no handshakes, or hugs, or congratulatory pats on the back, but we reminisced, thinking of all the things that have changed and all those that have stayed the same.  

In honour of the changes, we have updated our crest to reflect the passing of time. 

Our fancy drink fountain of rowdy parties gone-by has retired, leaving room to highlight the trusted typewriter which has become a symbol for our business. Our collection has grown over the years and includes a healthy team of working machines which, in normal times, we encourage the use of, either in store or at our monthly letter writing nights. The tired and broken ones, still beloved, line our shelves and inspire our window displays, each one with a story to tell.  

The metal type from our dearly departed letterpress equipment has transformed into a mailbox.  The essence of our business is, after all, promoting the art of letter writing & staying connected to the ones we love.  

The hammer, although still a useful tool, has been replaced by a classic HB pencil for all the brainstorming and designing we do. And because we are getting older and more forgetful with age, the pencil records the ideas we have, so we don’t have to argue about who said what, or when. Now, all we have to do is find that scrap of paper we wrote it down on.  

Rebecca’s cat, seated at Brandy’s feet, still glares disapprovingly, but sadly used up his 9th life many years ago, hence the newly acquired halo.  

We also added a few telling lines to our faces; someone got glasses (yes, bifocals) and we changed our hairdos and put on new frocks to freshen up.  But amidst the change, a great deal has stayed the same, including: how messy our lockers are, how much we love coming to work, our obsessive list making habits, our hatred of cantaloupe, our problem solving skills, how stocked our liquor cabinet is, how much we appreciate our neighbourhood, how riding our bikes to work never gets old, our shared goals, our funny bones and most importantly, our friendship.

Brandy Fedoruk
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