Staying connected with the ones we love has always been at the heart of our business, and now more than ever, it is important to reach out to our family and friends, so they know they are loved during this current storm of uncertainty.
It’s been six weeks since we closed both our shops and we are feeling privileged to have been able to make this decision for the health and safety of our staff, customers and communities.
We feel thankful that our new website was up and running smoothly, allowing us to transition to online sales that will help us stay afloat. We had to set our employees adrift in small emergency vessels in hopes that they can weather the storm with the help of our government, as we try to steer the mother ship through the worst of it, so she can be there for them on the other side. We are strong sailors the two of us, having weathered a gale or two in our past, adaptable and ready for the challenge with our eyes peeled on the horizon, scanning for land or a ray of sunshine through the clouds.
In the meantime we are keeping our minds and hands busy. Introducing some timely products for your amusement.
Our analog roots are strong, sometimes too strong, holding us stubbornly in place. When The Regional Assembly of Text opened its doors in 2005 we were recent Fine Arts graduates from The Emily Carr Institute of Art and Design. Our brains were full. And our hands, they were inky from screen printing, slivered from woodworking, raw from dark room chemicals, sticky from collaging, sore from drawing, cut from the metal shop and dirty from scrounging for supplies in nearby dumpsters. Apart from writing essays and checking our new hotmail accounts, we had barely touched a computer, let alone learned any design skills.
Over the last fifteen years, we’ve taught ourselves a number of digitally useful things on a ‘need to know’ basis. After all, problem solving is the essence of small business ownership. And although we use our newly acquired computer skills as design tools to speed up process and maximize efficiency, we always start with a pencil and paper, our hearts firmly planted in an analog world.
We are inspired by the simplicity of days gone by. Old textbooks, maps & dictionaries line our studio bookshelves. We marvel over vintage packaging, mouldy receipts and dusty report cards. We fill drawers with historical postcards, postage stamps and outdated pamphlets. And we greedily hoard typewriters & old office supplies for fear of forgetting where we came from.
This new website is our heartfelt attempt to join the digital age, so we can spread our love of analog far & wide.